How can product managers and the rest of the business keep up with what AI agents are building?
By Soumen Sarkar · October 2026
Short answer: Give them the agents' work in plain words, as it happens: what changed and why, what was assumed and needs a business answer, and what landed today. Then let them answer in a line where the agents will read it, instead of waiting for the next meeting.
Why do they fall behind?
Agents now ship more in a day than a team used to ship in a week. Engineers can just about follow it, because they're in the sessions. Everyone else hears about it later: the product manager at stand-up, the support lead when a customer asks about a change, the sales team when it's already live. The work moves at agent pace; the conversation around it still moves at meeting pace.
Worse, many of the questions agents meet aren't engineering questions at all. Should a partial refund return shipping? Do invited users join the team that invited them? Those are product and business calls, and the people who should make them are the furthest from the work.
What helps them keep pace?
Three things, all written in plain words rather than code:
- What landed today, and why. A short update anyone can read: "Customers can now issue partial refunds. Shipping isn't refunded, matching full refunds." Not a list of commits.
- The calls that need them. Agents state their assumptions as they work. The ones about product, pricing or customers go to the people who own those answers, marked so they're easy to find. See assumption.
- A way to answer in one line. The product manager confirms or corrects where the agents will read it, so the next session follows the answer without anyone passing it on.
What does that change?
The slowest thing in a team that works with agents isn't the agents. It's a person's answer travelling to where it's needed. When product, support and business people can see the work and answer in a line, that answer travels in minutes instead of days.
For example, at 8am a product manager opens the team's Activity page with a coffee. There are two assumptions waiting for her: one about refunds, one about trial length. She confirms the first and corrects the second ("14 days, not 30"). By 9, the agent working on trials has picked up the correction, and the day's plain-language update, sent to the whole company, says what changed.
Campfyrr writes these updates in plain words for everyone, including a short end-of-day update for each person and milestones for the project's channel, and routes each assumption to whoever is best placed to settle it. See also what an engineering lead should look at each day.
Words used here
- Activity: Activity is Campfyrr's one page per project: a read-only feed of the team's decisions, actions and status updates, each written as what happened and why it matters.
- Assumption: An assumption is the best available answer to an unknown, stated and acted on, kept visible so anyone can correct it.
- Landed: Landed means work that finished, shown with what it turned out to be compared with its plan.
The principle behind this: Let the work speak: Our work explains itself, so nobody ever has to come and ask us.
Move as one at agent speed. Nobody waits. Add Campfyrr to Claude: it briefs every agent before it touches the code, keeps assumptions and handoffs where the team can see them, and never takes your code (what it keeps).